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Building Global Biobrands: Taking Biotechnology to Market
Building Global Biobrands Taking Biotechnology to Market
Author: Francoise Simon, Philip Kotler
From medicine and defense to food and cosmetics, biotechnological breakthroughs are creating huge new global market opportunities as well as unprecedented challenges. Companies from mega-pharmaceuticals to infotech giants and biotech start-ups must radically rethink their business models. In the first book on the business of biotechnology, Franç...  more »
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ISBN-13: 9781439172902
ISBN-10: 1439172900
Publication Date: 4/27/2009
Pages: 352
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Publisher: Free Press
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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