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Building Global Biobrands : Taking Biotechnology to Market
Building Global Biobrands Taking Biotechnology to Market
Author: Philip Kotler
From medicine and defense to food and cosmetics, biotechnological breakthroughs are creating huge new global market opportunities as well as unprecedented challenges. Companies from mega-pharmaceuticals to infotech giants and biotech start-ups must radically rethink their business models. In the first book on the business of biotechnology, Fran&...  more »
ISBN-13: 9780743222440
ISBN-10: 074322244X
Publication Date: 8/12/2003
Pages: 400
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Publisher: Free Press
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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