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Building Donor Loyalty: The Fundraiser's Guide to Increasing Lifetime Value
Building Donor Loyalty The Fundraiser's Guide to Increasing Lifetime Value
Author: Adrian Sargeant, Elaine Jay
Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit or...  more »
ISBN-13: 9781118085868
ISBN-10: 1118085868
Publication Date: 2/1/2011
Pages: 224
Edition: 1
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Publisher: Jossey-Bass
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 1
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