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Building Data Mining Applications for CRM
Building Data Mining Applications for CRM
Author: Alex Berson, Stephen Smith, Kurt Thearling
How data mining delivers a powerful competitive advantage! Are you fully harnessing the power of information to support management and marketing decisions? You will, with this one-stop guide to choosing the right tools and technologies for a state-of-the-art data management strategy built on a Customer Relationship Management (CRM) framework. A...  more »
ISBN-13: 9780071344449
ISBN-10: 0071344446
Publication Date: 12/22/1999
Pages: 488
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Publisher: McGraw-Hill Companies
Book Type: Paperback
Members Wishing: 0
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