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Building the Customer Specific Retail Enterprise
Building the Customer Specific Retail Enterprise
Author: Gary Hawkins
The understanding and use of customer information as gathered through retail frequent shopper programs has forever changed the retail playing field. Yet many retailers are not using this information strategically, putting themselves at a competitive disadvantage and leaving untold profits on the table. And many packaged goods and private label...  more »
ISBN-13: 9780967256207
ISBN-10: 0967256208
Publication Date: 1999
Pages: 243
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Publisher: Breezy Heights Pub
Book Type: Hardcover
Members Wishing: 0
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