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Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
Brick by Brick How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
Author: David Robertson, Bill Breen
Brick by Brick takes you inside the LEGO you've never seen. By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory. — Brick by Brick reveals how LEGO failed to keep pac...  more »
ISBN-13: 9780307951618
ISBN-10: 0307951618
Publication Date: 6/24/2014
Pages: 320
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Publisher: Crown Business
Book Type: Paperback
Members Wishing: 8
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