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Breaking Up America : Advertisers and the New Media World
Breaking Up America Advertisers and the New Media World
Author: Joseph Turow
Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender,...  more »
ISBN-13: 9780226817491
ISBN-10: 0226817490
Publication Date: 5/15/1997
Pages: 256
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Publisher: University Of Chicago Press
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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