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Brandstorm: Surviving and Thriving in the Consumer-Driven Marketplace
Brandstorm Surviving and Thriving in the ConsumerDriven Marketplace
Author: Liz Nickles, Savita Iyer
Branding has become ubiquitous, with new brands becoming word-of-mouth successes literally overnight, and many welcome the easy familiarity they bring to daily life. But now brand proliferation is threatening not only to stifle true choice in the marketplace, but to render hard-won brand identities -- some decades in the making -- meaningless. W...  more »
ISBN-13: 9780230341685
ISBN-10: 0230341683
Publication Date: 11/13/2012
Pages: 256
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Publisher: Palgrave Macmillan
Book Type: Hardcover
Members Wishing: 0
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