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Brands and Branding
Brands and Branding
Author: "Economist"
Brands today are key engines of economic strength. Far from being a superficial or cosmetic communications exercise, brands have become a central organising principle behind many ambitious companies. This authoritative book contains contributions from some of the field's leading practitioners, academics and consultants, analysing the nature and...  more »
ISBN-13: 9781861976642
ISBN-10: 186197664X
Publication Date: 11/27/2003
Pages: 256
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Publisher: Economist Books
Book Type: Hardcover
Members Wishing: 0
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