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Branding Law: A Guide to the Legal Issues in Brand Management (Coursebook)
Branding Law A Guide to the Legal Issues in Brand Management - Coursebook
Author: Ross Petty
This book provides a comprehensive legal background needed for effective brand marketing including trademark law and important other legal areas. It can work as a supplement or primary text for any class or seminar dealing with the legal aspects of branding. First and foremost, brand marketers must develop legally protectable brand identifiers ...  more »
ISBN-13: 9781634604772
ISBN-10: 1634604776
Publication Date: 6/17/2016
Pages: 527
Edition: 1
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Publisher: West Academic Publishing
Book Type: Paperback
Members Wishing: 0
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