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Search - Branding and Brand Equity (Relevant Knowledge Series Marketing Science Institute (MSI)) (Relevant knowledge series)

Branding and Brand Equity (Relevant Knowledge Series Marketing Science Institute (MSI)) (Relevant knowledge series)
Branding and Brand Equity - Relevant Knowledge Series Marketing Science Institute MSI - Relevant knowledge series
Author: Kevin Lane Keller
Provides a summary of a well-researched field of top management concern written by a thought leader in the field of brands and brand management. Addresses the conceptualization and measurement of brand equity, brand building, brand extensions, and brand strategies and alliances.
ISBN-13: 9780965711425
ISBN-10: 0965711420
Publication Date: 10/1/2002
Pages: 86
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Publisher: Marketing Science Institute
Book Type: Paperback
Members Wishing: 0
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