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Branded Nation : The Marketing of Megachurch, College Inc., and Museumworld
Branded Nation The Marketing of Megachurch College Inc and Museumworld
Author: James B. Twitchell
Branding has become so successful and so ubiquitous that even cultural institutions have embraced it. In this witty and trenchant social analysis, James Twitchell shows how churches, universities, and museums have learned to embrace Madison Avenue rather than risk losing market share.Branded Nation uncovers a society where megachurches re...  more »
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ISBN-13: 9780743243476
ISBN-10: 0743243471
Publication Date: 8/23/2005
Pages: 336
Rating:
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2.8 stars, based on 3 ratings
Publisher: Simon Schuster
Book Type: Paperback
Other Versions: Hardcover
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