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BrandSimple: How the Best Brands Keep it Simple and Succeed
BrandSimple How the Best Brands Keep it Simple and Succeed
Author: Allen P. Adamson
In an era in which complex marketing theories compete for attention, it is harder than ever to communicate a brand's message. Allen Adamson offers a refreshingly simple solution: Bring back the basics of good branding, and stay away from needlessly complicated strategies. Drawing on years of experience with some of the world's top brands, he sho...  more »
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ISBN-13: 9781403984906
ISBN-10: 1403984905
Publication Date: 8/7/2007
Pages: 256
Edition: Reprint
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Publisher: Palgrave Macmillan
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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