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BrandSimple: How the Best Brands Keep it Simple and Succeed
BrandSimple How the Best Brands Keep it Simple and Succeed
Author: Allen P. Adamson
In an era of mixed media messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is more difficult than ever to create effective brands. Allen Adamson offers a refreshingly simple solution: Bring back the basics of good branding and ensure success. Build a brand on a good idea that yo...  more »
ISBN-13: 9781403974051
ISBN-10: 1403974055
Publication Date: 8/22/2006
Pages: 256
Rating:
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Publisher: Palgrave Macmillan
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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