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BrandDigital: Simple Ways Top Brands Succeed in the Digital World
BrandDigital Simple Ways Top Brands Succeed in the Digital World
Author: Allen P. Adamson
In the quickly evolving digital marketplace, the basic principles of branding have not changed, but rather are more important than ever. In BrandDigital, Allen Adamson discusses the impact of rapid globalization on the digital brand, as well as the importance of social initiatives and the opinions of newly web-based preteens and te...  more »
ISBN-13: 9780230617629
ISBN-10: 023061762X
Publication Date: 9/1/2009
Pages: 304
Edition: Reprint
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Publisher: Palgrave Macmillan
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 1
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