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BrandDigital: Simple Ways Top Brands Succeed in the Digital World
BrandDigital Simple Ways Top Brands Succeed in the Digital World
Author: Allen P. Adamson
In his best-selling book, BrandSimple: How the Best Brands Keep it Simple and Succeed, Allen P. Adamson showed in a straightforward manner how powerful brands get built. In a similarly engaging style, BrandDigital explains that in the quickly accelerating digital marketplace the basic principles of branding have not changed,...  more »
ISBN-13: 9780230606043
ISBN-10: 0230606040
Publication Date: 8/19/2008
Pages: 288
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Publisher: Palgrave Macmillan
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 1
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