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Brand Warfare: 10 Rules for Building the Killer Brand
Brand Warfare 10 Rules for Building the Killer Brand
Author: David F. D'Alessandro, Michele Owens
NOW IN PAPERBACK! The BusinessWeek, Wall Street Journal, and New York Times business bestseller "With its engaging voice and pullno-punches tone, this book stands out from the marketing crowd."­­Harvard Business Review "D'Alessandro's book is witty, irreverent, and intensely practical. It i...  more »­­Michael E. Porter, Harvard Business School "Practical, psychologically astute, and clearly written, this book has much to offer business folk of all stripes."­­Publishers Weekly
ISBN-13: 9780071362931
ISBN-10: 0071362932
Publication Date: 3/8/2001
Pages: 208
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Publisher: McGraw-Hill Companies
Book Type: Hardcover
Other Versions: Paperback, Audio Cassette, Audio CD
Members Wishing: 0
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