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Brand Success: How the World's Top 100 Brands Thrive and Survive
Brand Success How the World's Top 100 Brands Thrive and Survive
Author: Matt Haig
Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, enter...  more »
ISBN-13: 9780749462871
ISBN-10: 0749462876
Publication Date: 7/28/2011
Pages: 304
Edition: Second Edition
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Publisher: Kogan Page
Book Type: Paperback
Members Wishing: 0
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