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Brand Shift: The Future of Brands and Marketing
Brand Shift The Future of Brands and Marketing
Author: David Houle, Owen Shapiro
In their book, Brand Shift: The Future of Brands and Marketing, David Houle and Owen Shapiro deliver a powerful and persuasive look at how cultural change and accelerating technological advancement will affect brands and marketing in the years ahead. Through a fascinating study of the history of brands and a detailed, cogent analysis of current ...  more »
ISBN-13: 9780990563501
ISBN-10: 0990563502
Publication Date: 9/5/2014
Pages: 154
Edition: 1
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Publisher: David Houle & Associates
Book Type: Paperback
Members Wishing: 0
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