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I'm with the Brand: The Secret Dialogue Between What We Buy and Who We Are
I'm with the Brand The Secret Dialogue Between What We Buy and Who We Are
Author: Rob Walker
Brands are dead. Advertising no longer works. Weaned on cable TV, the Internet, and other emerging technologies, the short-attention-span generation has become immune to marketing. Or so we're told. "New York Times Magazine" columnist Rob Walker argues that we're experiencing a more important and lasting shift in the dynamic between consumer and...  more »
ISBN-13: 9781845298876
ISBN-10: 184529887X
Pages: 295
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Publisher: Constable
Book Type: Hardcover
Members Wishing: 0
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