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Brand Royalty: How The Worlds Top 100 Brands Thrive Survive
Brand Royalty How The Worlds Top 100 Brands Thrive Survive
Author:
* Burberry; Gucci; BMW; The Body Shop; Tiger Woods; Volvo; Absolut; MTV; Mercedes Benz; Evian; Heinz; Gillette; McDonalds; Jack Daniels; Ben & Jerry’s; Dell; American Express; Haagen-Daz; Google and eighty more brands. * The most comprehensive collection of brand successes ever. In this sequel to the highly successful "Brand Failures", M... more »
Author:
* Burberry; Gucci; BMW; The Body Shop; Tiger Woods; Volvo; Absolut; MTV; Mercedes Benz; Evian; Heinz; Gillette; McDonalds; Jack Daniels; Ben & Jerry’s; Dell; American Express; Haagen-Daz; Google and eighty more brands. * The most comprehensive collection of brand successes ever. In this sequel to the highly successful "Brand Failures", M... more »
ISBN-13: 9780749442576
ISBN-10: 0749442573
Publication Date: 11/1/2004
Pages: 314
Rating: ?
ISBN-10: 0749442573
Publication Date: 11/1/2004
Pages: 314
Rating: ?
0 stars, based on 0 rating
Genres:
