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The Brand Management Checklist: Proven Tools and Techniques for Creating Winning Brands
The Brand Management Checklist Proven Tools and Techniques for Creating Winning Brands
Author: Brad VanAuken
The Brand Management Checklist features the first complete overview of the brand management process, something that cannot be found in any other brand book, but something essential for every brand manager to understand. It shows how the various components of branding come together and work as part of an overall system, covering the entire spectr...  more »
ISBN-13: 9780749442637
ISBN-10: 0749442638
Publication Date: 5/28/2004
Pages: 316
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Publisher: Kogan Page Ltd
Book Type: Paperback
Members Wishing: 0
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