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The Brand Flip: Why customers now run companies and how to profit from it (Voices That Matter)
The Brand Flip Why customers now run companies and how to profit from it - Voices That Matter
Author: Marty Neumeier
In the 13 years since Marty Neumeier wrote The Brand Gap, the gulf between business strategy and customer experience has finally begun to shrink. Many companies have bridged the gap to build powerful brands, radically differentiating their products and doubling down on design. — But even the most successful haven?t read the full memo. The rise of...  more »
ISBN-13: 9780134172811
ISBN-10: 0134172817
Publication Date: 8/13/2015
Pages: 160
Edition: 1
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Publisher: New Riders
Book Type: Paperback
Members Wishing: 1
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