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Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Times
Brand Failures The Truth about the 100 Biggest Branding Mistakes of All Times
Author: Matt Haig
What do Coca-Cola, McDonald's, IBM, Microsoft, and Virgin have in common?  They are all global giants, but what they are less recognized for are the branded products they've launched that have bombed -- spectacularly and at great cost. — Brand Failures takes a look at how such disasters occur.  In this updated edition of Matt Haig's book, ...  more »
ISBN-13: 9780749462994
ISBN-10: 074946299X
Publication Date: 6/28/2011
Pages: 272
Edition: Second Edition
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Publisher: Kogan Page
Book Type: Paperback
Members Wishing: 4
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