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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
Brand Failures The Truth About the 100 Biggest Branding Mistakes of All Time
Author: Matt Haig
What do Coca-Cola, McDonald’s, IBM, Microsoft and Virgin have in common? They have all launched new branded products that have failed - spectacularly and at great cost. "Brand Failures" looks at how such disasters occur. It looks at those brands that have launched with the help of multi-million dollar advertising campaigns and then sunk wi...  more »
ISBN-13: 9780749439279
ISBN-10: 0749439270
Publication Date: 5/2003
Pages: 310
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Publisher: Kogan Page
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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