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A Brand Called Hope: Reimagining Consumer Culture
A Brand Called Hope Reimagining Consumer Culture
Author: Harvey Hartman
Just because someone can make it or envision it does not mean anyone will want it. Many of today s marketers fight invented battles to defend the honor of their brand s equity by legitimizing the sale of stuff . But as A Brand Called Hope: Reimagining Consumer Culture illustrates, stuff is not what consumers are seeking. What they want is,...  more »
ISBN-13: 9780615226996
ISBN-10: 061522699X
Publication Date: 11/13/2008
Pages: 90
Edition: 1st
Rating:
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Publisher: The Hartman Group, Inc.
Book Type: Paperback
Members Wishing: 0
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