Skip to main content
PBS logo
 
 

Search - The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It

The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It
The Brand Bubble The Looming Crisis in Brand Value and How to Avoid It
Author: John Gerzema, Edward Lebar
How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a ...  more »
ISBN-13: 9780470183878
ISBN-10: 047018387X
Publication Date: 10/13/2008
Pages: 272
Rating:
  ?
0 stars, based on 0 rating
Publisher: Jossey-Bass
Book Type: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.