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Brand Attachment: Construct, Consequences and Causes
Brand Attachment Construct Consequences and Causes
Author: C. Whan Park, Deborah J. MacInnis, Joseph Priester
Brand Attachment provides a theoretical construct about the factors that underlie strong brand relationships. The authors define the construct of brand attachment and differentiate it from other constructs arguing that brand attachment is critical to outcome variables that underscore the brand's value to the firm. This monograph adds to the li...  more »
ISBN-13: 9781601981004
ISBN-10: 1601981007
Publication Date: 1/17/2008
Pages: 52
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Publisher: Now Publishers Inc
Book Type: Paperback
Members Wishing: 0
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