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The Brand You 50 : Or : Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!
The Brand You 50 Or Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction Commitment and Passion
Author: Tom Peters
Michael Goldhaber, writing in Wired, said, "If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet secure -- now that's much harder." — Again: the white collar job as now configured is do...  more »
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ISBN-13: 9780375407727
ISBN-10: 0375407723
Publication Date: 9/21/1999
Pages: 224
Rating:
  • Currently 4/5 Stars.
 4

4 stars, based on 4 ratings
Publisher: Knopf
Book Type: Hardcover
Reviews: Member | Amazon | Write a Review
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reviewed The Brand You 50 : Or : Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion! on + 38 more book reviews
this should be called how to be a consultant, because it's more about that than anything else. The 50 format makes it easy to skim. It's not an in-depth book, but rather a series of tips. The author writes like he's speaking to you, which in this instance gets annoying because it doesn't flow, and it's like reading someone's dictation of a Tony Robbins speech.. take it easy on the exclamation points I say!
reviewed The Brand You 50 : Or : Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion! on + 85 more book reviews
Technology is driving a business revolution. Those who survive will have to adapt and reinvent themselves--quickly. In these important books, Tom explains what's happening, provides the tools you need to meet the challenge, and inspires you to...go for it. It's your future and these are your books.
In today's wild wired world, you're distinct...or extinct. Survive, thrive, triumph by becoming Brand You!
The fundamental unit in today's economy is the individual, aka, YOU! Jobs are performed by temporary networks that disband when the project is done. So to succeed you have to think of yourself as a freelance contractor--Brand You! Someone who is savvy, informed, always learning and growing, who knows how to sell herself, and--most important--does work that matters.
The Brand You50 lays it all out: from designing your business card to landing jobs, from building your Rolodex to crafting an image, from transforming you skill portfolio to delivering WOW! results every time. In 50 easy-to-digest sections featuring over 200 Things To Do, Tom Peters shows you how to create a unique, fabulous, high-performance (and highly paid) Brand You.


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