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Bly on Direct Marketing
Bly on Direct Marketing
Author: Robert W. Bly
McGraw-Hill calls Bob Bly "America’s top copywriter." His book, The Copywriter’s Handbook, is considered by many to be the "Bible" of copywriting, and was cited as a "mini-classic of direct marketing" by the Direct Marketing Club of New York. The legendary David Ogilvy said, "Every copywriter can improve by reading this book. And that ...  more »
ISBN-13: 9780976517214
ISBN-10: 0976517213
Publication Date: 3/25/2006
Pages: 320
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Publisher: MeritDirect Press
Book Type: Hardcover
Members Wishing: 1
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