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The Blue Ocean Strategy Reader: The iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne
The Blue Ocean Strategy Reader The iconic articles by bestselling authors W Chan Kim and Rene Mauborgne
Author: W. Chan Kim, Renée A. Mauborgne
The seminal book Blue Ocean Strategy has sold over 3.5 million copies globally and is in print in forty-three different languages. But much of W. Chan Kim and Renée Mauborgne?s work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place...  more »
ISBN-13: 9781633692749
ISBN-10: 1633692744
Publication Date: 2/14/2017
Pages: 240
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Publisher: Harvard Business Review Press
Book Type: Paperback
Members Wishing: 0
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