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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Blue Ocean Strategy How to Create Uncontested Market Space and Make Competition Irrelevant
Author: W. Chan Kim, Renée Mauborgne
Winning by Not Competing: A Fresh Approach to Strategy Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of competitive strategy a...  more »
ISBN-13: 9781591396192
ISBN-10: 1591396190
Publication Date: 2/3/2005
Pages: 256
Rating:
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3.8 stars, based on 6 ratings
Publisher: Harvard Business School Press
Book Type: Hardcover
Members Wishing: 0
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