blue ocean shift beyond competing Author:w. chan kim The highly anticipated follow-up to the 3.6 million copy worldwide bestseller Blue Ocean Strategy, Blue Ocean Shift offers practical, easy-to-follow steps, illustrated by real-world cases to show business owners, managers, and team members of all levels how to move their company or organization out of a red ocean-a highly competitive market-to a... more » wide-open blue ocean-a market space devoid of competition with strong profitable growth.« less