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Blue Ocean Leadership (Harvard Business Review Classics)
Blue Ocean Leadership - Harvard Business Review Classics
Author: W. Chan Kim, Renée A. Mauborgne
Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In this bound version of their bestselling Harvard Business Review classic article, they apply their concepts and tools to what is perhaps the greate...  more »
ISBN-13: 9781633692640
ISBN-10: 1633692647
Publication Date: 6/20/2017
Pages: 80
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Publisher: Harvard Business Review Press
Book Type: Paperback
Members Wishing: 0
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