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Blown to Bits: How the New Economics of Information Transforms Strategy
Blown to Bits How the New Economics of Information Transforms Strategy
Author: Philip Evans, Thomas S. Wurster
Richness or reach? The trade-off used to be simple but absolute: Your business strategy either could focus on "rich" information - customized products and services tailored to a niche audience - or could reach out to a larger market, but with watered-down information that sacrificed richness in favor of a broad, general appeal. — Much of busines...  more »
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ISBN-13: 9780875848778
ISBN-10: 087584877X
Publication Date: 10/1999
Pages: 261
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4.5 stars, based on 2 ratings
Publisher: Harvard Business School Press
Book Type: Hardcover
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