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Blockbusters : The Five Keys to Developing GREAT New Products
Blockbusters The Five Keys to Developing GREAT New Products
Author: Gary S. Lynn, Richard R. Reilly
How Do Companies Create Blockbusters? Do They Know Secrets That Others Don't? Great products are the lifeblood of great companies, yet approximately 60 percent of new products fail in the marketplace, after major investments and huge risks. Why? Gary Lynn and Richard Reilly now offer advice that will radically change the way new products are dev...  more »
ISBN-13: 9780060084738
ISBN-10: 0060084731
Publication Date: 10/1/2002
Pages: 272
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Publisher: HarperBusiness
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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