Blind Taste A Sensory Manifesto Author:Robin Goldstein After his landmark series of exposés of food and wine experts stirred an international controversy, author Robin Goldstein spent the next six years studying neuroscience, behavioral economics, and sensory perception, including a year as Visiting Scholar in the economics department at UC Berkeley, where he ran a series of wine experiments testing... more » his novel theory of sensory perception. This book sets out the theory that Goldstein developed over those six years and reveals publicly for the first time the surprising result of his scientific research: when two people drink the same wine, they experience a completely different set of smells and tastes. This conclusion threatens to overturn the broken theory of objective taste perception that has been used for the last century to justify the pseudoscience of food and wine rating scales. Blind Taste sets out the first rigorous scientific argument that you should trust only your own taste and not the tastes of so-called experts.« less