Skip to main content
PBS logo
 
 

Search - The Big Payback: The History of the Business of Hip-Hop

The Big Payback: The History of the Business of Hip-Hop
The Big Payback The History of the Business of HipHop
Author: Dan Charnas
The Big Payback takes us from the first $15 made by a "rapping DJ" in 1970s New York to the recent multi-million-dollar sales of the Phat Farm and Roc-a-Wear clothing companies in 2004 and 2007. On this four-decade-long journey from the studios where the first rap records were made to the boardrooms where the big deals were inked, The ...  more » tallies the list of who lost and who won. Read the secret histories of the early long-shot successes of Sugar Hill Records and Grandmaster Flash, Run DMC's crossover breakthrough on MTV, the marketing of gangsta rap, and the rise of artist/ entrepreneurs like Jay-Z and Sean "Diddy" Combs.

300 industry veterans-well-known giants like Rick Rubin and Russell Simmons, the founders of Def Jam, and key insiders like Gerald Levin, the embattled former Time Warner chief-gave their stories to renowned hip-hop journalist Dan Charnas, who provides a compelling, never-before seen, myth-debunking view into the victories, defeats, corporate clashes, and street battles along the 40-year road to hip-hop's dominance.
ISBN-13: 9780451229298
ISBN-10: 0451229290
Publication Date: 12/7/2010
Pages: 672
Rating:
  ?
0 stars, based on 0 rating
Publisher: NAL Hardcover
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 3
Reviews: Amazon | Write a Review



Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.