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Big Brown: The Untold Story of UPS
Big Brown The Untold Story of UPS
Author: Greg Niemann
Although its brown vans are on every block and its delivery service reaches more than 200 countries, UPS is among the world’s most underestimated and misunderstood companies. � For the first time, a UPS “lifer” tells the behind-the-scenes story of how a small messenger service became a business giant. Big Brown...  more » reveals the remarkable 100-year history of UPS and the life of its founder Jim Casey—one of the greatest unknown capitalists of the twentieth century. Casey pursued a Spartan business philosophy that emphasized military discipline, drab uniforms, and reliability over flash—a model that is still reflected in UPS culture today. � Big Brown examines all the seeming paradoxes about UPS: from its traditional management style and strict policies coupled with high employee loyalty and strong labor relations; from its historical “anti-marketing” bias (why brown?) to its sterling brand loyalty and reputation for quality
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ISBN-13: 9780787994020
ISBN-10: 0787994022
Publication Date: 2/26/2007
Pages: 256
Rating:
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3.2 stars, based on 3 ratings
Publisher: Jossey-Bass
Book Type: Hardcover
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