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Big Brands Big Trouble: Lessons Learned the Hard Way
Big Brands Big Trouble Lessons Learned the Hard Way
Author: Jack Trout, Jack Trout
One of the most respected marketing gurus in the world shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. It wasn't long ago that Levi-Strauss, Xerox, Crest, AT&T, Firestone, and Digital Equipment dominated their respective markets. What happened to undermine their standings and of those of ...  more »
ISBN-13: 9780471263036
ISBN-10: 0471263036
Publication Date: 11/1/2002
Pages: 240
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Publisher: Wiley
Book Type: Paperback
Other Versions: Hardcover, Audio Cassette
Members Wishing: 0
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