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Big Brands Big Trouble
Big Brands Big Trouble
Author: Jack Trout
One of the most respected marketing gurus in the world shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes.It wasn't long ago that Levi-Strauss, Xerox, Crest, AT&T, Firestone, and Digital Equipment dominated their respective markets. What happened to undermine their standings and of those of othe...  more »
ISBN-13: 9780641650055
ISBN-10: 0641650051
Pages: 223
Edition: 1st Edition.
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Publisher: Wiley, John&Sons, Incorporated
Book Type: Hardcover
Members Wishing: 0
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