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Best Practice Cases in Branding
Best Practice Cases in Branding
Author: Kevin Lane Keller
The twelve cases in this book, written by Kevin Lane Keller, one of the international leaders in the study of strategic brand management and integrated marketing communications, feature some of the world's most successful brands and companies, including Levi Strauss & Co., Intel, Nike, and DuPont. Keller's cases examine the strategic brand mana...  more »
ISBN-13: 9780131411333
ISBN-10: 0131411330
Publication Date: 11/22/2002
Pages: 304
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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