Skip to main content
PBS logo
 
 

Search - Being Direct: Making Advertising Pay

Being Direct: Making Advertising Pay
Being Direct Making Advertising Pay
Author: Lester Wunderman
Lester Wunderman is an advertising legend, the pioneering father of direct marketing, to whom we owe the ubiquity of the American Express card, the creation of the Columbia Record Club, and the high profile of L.L. Bean. The visionary marketing techniques Wunderman conceived and perfected over his long and brilliant career transformed th...  more »
ISBN-13: 9781931361439
ISBN-10: 1931361436
Publication Date: 9/2004
Pages: 350
Rating:
  ?
0 stars, based on 0 rating
Publisher: Direct Marketing Association, Inc.
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review



Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.