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Being Direct: Making Advertising Pay
Being Direct Making Advertising Pay
Author: Lester Wunderman
In Being Direct, Lester Wunderman, the brilliant pioneer of direct marketing, shows how companies as diverse as American Express, the Columbia Record Club, Ford Motor Company, and L.L. Bean have used his revolutionary strategies to build profitable relationships with their customers. Filled with entertaining and enlightening storie...  more »
ISBN-13: 9781558508347
ISBN-10: 1558508341
Pages: 336
Edition: 1st
Rating:
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Publisher: Adams Media Corp
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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