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Being Direct: Making Advertising Pay
Being Direct Making Advertising Pay
Author: Lester Wunderman
Lester Wunderman created the business known as direct marketing. He conceived and refined its basic strategies, and he gave it a name. Today, he is Chairman of Wunderman, Cato, Johnson, the largest direct marketing organization in the world, with billings in excess of $1.5 billion and 65 offices in 36 countries. This is his own story, in his own...  more »
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ISBN-13: 9780394540634
ISBN-10: 0394540638
Publication Date: 1/1/1997
Pages: 336
Edition: 1st ed
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Publisher: Random House
Book Type: Hardcover
Other Versions: Paperback
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