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Behavioural Economics: A Very Short Introduction (Very Short Introductions)
Behavioural Economics A Very Short Introduction - Very Short Introductions
Author: Michelle Baddeley
Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfish decisions that work well for us as individuals. Economists also assume that we're doing the very best we can possibly do--not only for today, but ov...  more »
ISBN-13: 9780198754992
ISBN-10: 019875499X
Publication Date: 5/1/2017
Pages: 144
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Publisher: Oxford University Press
Book Type: Paperback
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