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Beer Blast : The Inside Story of the Brewing Industry's Bizarre Battles for Your Money
Beer Blast The Inside Story of the Brewing Industry's Bizarre Battles for Your Money
Author: Philip Van Munching
Brewing, a venerable American industry, once was dominated by family-owned firms serving a loyal clientele. In the late 1970s, however, the conglomerates got involved, and the beer wars erupted. In Beer Blast, a veteran of the beer wars (from the famous Van Munching clan, importers of Heineken) shares his wealth of colorful, often amazing storie...  more »
ISBN-13: 9780812930351
ISBN-10: 0812930355
Publication Date: 5/26/1998
Pages: 309
Rating:
  • Currently 5/5 Stars.
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5 stars, based on 1 rating
Publisher: Crown Business
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 1
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