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Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison
Becoming a Category of One How Extraordinary Companies Transcend Commodity and Defy Comparison
Author: Joe Calloway
A revised and updated edition of the bestselling "no-nonsense guide to beating the competition."-Publisher's Weekly Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal refle...  more »
ISBN-13: 9780470496350
ISBN-10: 0470496355
Publication Date: 8/24/2009
Pages: 272
Edition: 2
Rating:
  • Currently 4/5 Stars.
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4 stars, based on 1 rating
Publisher: Wiley
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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