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Search - Battlecry: Winning the battle for the mind with a slogan that kills.

Battlecry: Winning the battle for the mind with a slogan that kills.
Battlecry Winning the battle for the mind with a slogan that kills
Author: Laura Ries
Why are most slogans and taglines ineffective? Because they?re just words and a mind cannot understand words. A mind can only understand sounds. Why do most Americans remember the battlecry of the French Revolution (Liberté, égalité, fraternité) when they cannot remember the battlecry of the American Revolution? Because the sound...  more »
ISBN-13: 9780984937097
ISBN-10: 0984937099
Publication Date: 9/4/2015
Pages: 136
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Publisher: Ries' Pieces Publishing
Book Type: Paperback
Members Wishing: 0
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