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Basic Marketing Research Using Microsoft Excel Data Analysis (2nd Edition)
Basic Marketing Research Using Microsoft Excel Data Analysis - 2nd Edition
Author: Alvin C Burns, Ronald F. Bush
This book is targeted for those who need to learn the marketing research process and basic data analysis techniques. This is the first book on the market that offers a software add-in (XL Data Analyst®) designed specifically to use the power of Excel for marketing research applications.  XL Data Analyst ® also features data analysis outp...  more »
ISBN-13: 9780132059589
ISBN-10: 0132059584
Publication Date: 12/23/2007
Pages: 544
Edition: 2
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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